High-Performance Local Newsletter

Description and Details

This newsletter is an hyperlocal media brand covering North and West Vancouver, BC. Launched Jan 2025, it runs a weekly Thursday newsletter alongside Instagram, an events website, and an app. 11,190 active subscribers, with a 63% open rate and 12.8% click rate, well above industry average. Net subscriber growth over 12 months is +2,507. Instagram following is approximately 12,500. 110 issues published on a consistent weekly schedule. Content is entirely local: events, food, and family happenings, no news or politics, keeping the audience engaged. Revenue comes from direct local sponsorships, not ad networks, though those could be activated anytime. Paths in progress: tiered partnerships, sponsored content, and ticketing affiliate revenue. Runs lean: one founder, a part time partner, and a VA for events. Low overhead, close to break even. No direct competitor at this engagement level. Strong audience data, with clear expansion into events, ticketing, ad network, and podcast revenue.