Newsletter Analysis & Insights

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Subscriber Count

4,484

Av. Monthly Revenue

124

Av. Monthly Expenses

110

Founded

2025

Description and Details

Local newsletter covering the Greater Lafayette area in Indiana. This includes West Lafayette, which is the home of Purdue University. All in all, the population in the area is between 220,000 and 240,000 people. I send once a week and I cover local history, weekly events, business highlights, trivia, and important updates from local council meetings.

Open Rate

53%

Click Rate

Churn Rate

0.7%

Frequency

weekly

No. of Issues Written

Write time/issue

2 hrs

Words/ Newsletter

500

Acquisition Via

Ads

Hosting Platform

Business Analysis

Strengths

The traditional media in the area is really not doing. Stories are behind paywalls and the online experience is filled with ads. There is an independent journalist in town who does a great job doing real journalism work. Where I think my newsletter has an advantage is the fun factor. Every issue you're going to learn something new about our historic town, businesses/restaurants are going to be recommended, and I give the people an idea of the things they can get out of the house and do.

Opportunities

I think I have only tapped the surface of what the newsletter is capable of. In the 9 months that I have been running it, we are up over 9k followers between Facebook and Instagram and almost 4,500 on the newsletter itself.

Audience Insights

Geographic Audience

Newsletter Country of Origin: United States

United States

100%

Gender Demographics

20%75%5%

Male

20%

Female

75%

Unknown

Age Demographics

Age demographics data is not available for this newsletter.

What's Included in This Sale

Assets

Subscriber List

Social Media Accounts

Name and Branding

Domain Name

Website

Newsletter Creation Assets

Support

Long Term Support and Consulting as Needed