Newsletter Analysis & Insights

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Subscriber Count

10,000

Av. Monthly Revenue

400

Av. Monthly Expenses

150

Founded

2025

Description and Details

Local newsletter serving Cary, North Carolina. Cary is constantly rated among one of the best places to live in the United States. It's a fast-growing suburb with a very high average income and dedicated readership that primarily care about local news, events, and restaurants.

Open Rate

55%

Click Rate

Churn Rate

Frequency

semi-weekly

No. of Issues Written

Write time/issue

1 hrs

Words/ Newsletter

1000

Acquisition Via

Ads

Hosting Platform

Business Analysis

Strengths

The audience is incredibly dedicated. They're almost all head-of-household women in Cary who care deeply about the community. This is pretty much the only locally focused news in the town, and it's a constant connector between thousands of families and local events, restaurants, and their government. The audience is very engaged, vocal about what they do and do not enjoy, and strong content matches results in very high click ceilings.

Opportunities

I deeply dislike running sales, but I truly believe somebody with the proper skills could easily scale this to $1k-2k+ MRR. I also do not live in Cary anymore and I'm honestly a bit sick of my hometown. Those two elements cause me to seriously slack on sales. HOWEVER: I do have a few consistent brand partnerships that deeply support the local news concept and will continue to support post-sale.

Audience Insights

Geographic Audience

Newsletter Country of Origin: United States

United States

100%

Gender Demographics

25%75%0%

Male

25%

Female

75%

Unknown

Age Demographics

18-24 yrs

25-34 yrs

20%

35-44 yrs

20%

45-54 yrs

15%

55-64 yrs

20%

65+ yrs

25%

What's Included in This Sale

Assets

Domain Name

Subscriber List

Back-Catalog of Email Campaigns

Hosting Platform Ownership

Website

Social Media Accounts

Name and Branding

Trademark

Newsletter Creation Assets

Ad Accounts

Blog

Partner(s)/Sponsor(s) Relationships

Support

Long Term Support and Consulting as Needed