Newsletter Analysis & Insights

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Subscriber Count

84,000

Av. Monthly Revenue

416

Av. Monthly Expenses

150

Founded

2026

Description and Details

That1AI is an established AI newsletter covering the most important AI news, tools, workflows, model launches, and practical use cases for professionals. The business has approximately 85K–86K unique subscribers across two separate audiences: around 34K–35K active Beehiiv subscribers and 51K Substack subscribers. Beehiiv has a 49.16% overall open rate, with recent issues often reaching 50%–56%, while Substack averages around 32% opens. About 72% of Beehiiv opens come from the U.S. The Beehiiv list was intentionally cleaned of inactive subscribers to improve deliverability, so the current audience is highly engaged. Revenue comes from direct sponsorships, SenderCircle, and Beehiiv Ads. Current sponsorship pricing is around $500 for primary placements and $300 for secondary placements. The sale includes both newsletter platforms, subscriber bases, archives, brand/domain assets, monetization workflows, and transition support.

Open Rate

39%

Click Rate

0.8%

Churn Rate

0.15%

Frequency

bi-weekly

No. of Issues Written

Write time/issue

2 hrs

Words/ Newsletter

750

Acquisition Via

Organic

Hosting Platform

Business Analysis

Strengths

That1AI has a strong, engaged audience rather than an inflated subscriber count. The business reaches roughly 85K–86K unique subscribers across two separate platforms: ~34K–35K active Beehiiv subscribers and ~51K Substack subscribers. Beehiiv has a 49.16% overall open rate, with recent issues often reaching 50%–56%, while Substack averages around 32%. About 72% of Beehiiv opens come from the U.S. The Beehiiv list has also been intentionally cleaned of inactive readers, which has helped improve deliverability and engagement. The newsletter already has established content, brand assets, archives, and multiple monetization channels.

Opportunities

There is clear room to grow revenue without rebuilding the business from scratch. A buyer could increase direct sponsorship outreach, sell more primary and secondary placements, create multi-issue packages, and bundle exposure across Beehiiv and Substack. There is also potential to add affiliate offers, premium reports, AI courses, templates, or other digital products. The two separate subscriber bases also create room for stronger cross-promotion and audience growth. With an established AI-focused readership and existing sponsor demand, the biggest opportunity is improving monetization per subscriber rather than simply chasing more subscribers.

Audience Insights

Geographic Audience

Newsletter Country of Origin: United States

United States

73%

Canada

Gender Demographics

Gender demographics data is not available for this newsletter.

Age Demographics

Age demographics data is not available for this newsletter.

What's Included in This Sale

Assets

Newsletter Creation Assets

Name and Branding

Website

Subscriber List

Domain Name

Support

Long Term Support and Consulting as Needed