Newsletter Analysis & Insights

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Subscriber Count

2,377

Av. Monthly Revenue

Av. Monthly Expenses

Founded

2024

Description and Details

The whole Brand is for sale. It includes the thriving spiritual wellness newsletter with 2,353+ subscribers exploring the intersection of ancient Eastern wisdom (Vedic, Hindu, Buddhist) and modern Western esotericism. We deliver weekly content on spiritual health, consciousness expansion, and practical spirituality for professionals seeking deeper meaning beyond surface-level "good vibes." Ready-to-scale with untapped monetization potential through courses, coaching, or membership offerings.

Open Rate

25%

Click Rate

Churn Rate

Frequency

weekly

No. of Issues Written

Write time/issue

1 hrs

Words/ Newsletter

1200

Hosting Platform

Business Analysis

Strengths

Strengths 1. ENGAGED, QUALITY AUDIENCE: 2,353+ Substack subscribers with 24.43% open rates (industry average is 15-20%) and 3,608 followers. 57% USA-based audience = premium market with high purchasing power. 2. PROVEN SEO AUTHORITY: Website ranking #1 on Google for multiple spiritual keywords, driving 10.8K monthly organic views from 8.21K unique visitors. 100+ published assessments create sustainable traffic flywheel. 3. MULTIPLE REVENUE STREAMS VALIDATED: Already generating passive income through Amazon KDP books (27 units sold), Gumroad workbooks, and $350+ in voluntary donations—all with minimal marketing effort. 4. TURNKEY AI CONTENT SYSTEMS: Proprietary workflows enable 30-minute newsletter creation and 2-4 hour book production. Includes keyword research for 200+ additional assessments ready to publish. 5. CONTENT BUFFER: 10 newsletters pre-scheduled (2.5 months of hands-off operation) + 76 published pieces provide extensive content library for repurposing. 6. VIRAL SOCIAL PROOF: Substack Notes generating 500+ likes and 90+ shares demonstrate content resonance and organic reach potential. 7. LOW OVERHEAD: ~$25/month operating costs with easy one-email asset transfer. No technical complexity—hosted on Notion + Feather. 8. AUTHENTIC BRAND VOICE: "Raw but not cynical, spiritual but not fluffy" positioning differentiates from generic wellness content and builds loyal community.

Opportunities

1. MASSIVE MONETIZATION UPSIDE: Only 2 paid subscribers from 2,353 list = 0.08% conversion. Industry standard is 2-5%, suggesting potential for 47-117 paid subscribers at $10-20/month = $6,000-$28,000 annual recurring revenue. 2. PREMIUM PRODUCT LADDER: Launch signature course ($497-997), group coaching program ($1,500-3,000), or 1:1 spiritual mentorship ($3,000-10,000) leveraging existing audience trust. 3. AMAZON KDP EXPANSION: Market research shows zero competition for spiritual perimenopause books on Amazon. Portfolio of 5-7 books could generate $2,500+/month passive income. 4. CORPORATE WELLNESS PARTNERSHIPS: Package assessments and content for B2B wellness programs—companies pay $50-150/employee for spiritual wellness programming. 5. COMMUNITY MONETIZATION: Launch paid Substack community ($12-20/month) or Circle community for peer support—adds $3,000-5,000/month at 10-15% conversion. 6. AFFILIATE PARTNERSHIPS: Collaborate with spiritual tool brands, retreat centers, and wellness companies for 20-40% commission revenue. 7. INTERNATIONAL EXPANSION: 21% Singapore audience + strong UK/India presence enables localized offerings and international retreat partnerships. 8. CONTENT REPURPOSING: 76 newsletters + 100 assessments = ready-made content for YouTube channel, podcast, or TikTok/Instagram presence to 10x reach. 9. PERIMENOPAUSE PIVOT: Strategic repositioning toward women 42-55 in perimenopause (9/10 pain level niche) unlocks higher-ticket coaching and course opportunities in underserved market. 10. SPEAKING & WORKSHOPS: Established authority enables $2,500-10,000 speaking fees and $5,000-15,000 workshop facilitation revenue.

Audience Insights

Geographic Audience

Newsletter Country of Origin: India

United States

57%

United Kingdom

Gender Demographics

30%70%0%

Male

30%

Female

70%

Unknown

Age Demographics

18-24 yrs

10%

25-34 yrs

20%

35-44 yrs

40%

45-54 yrs

15%

55-64 yrs

10%

65+ yrs

What's Included in This Sale

Assets

Domain Name

Subscriber List

Back-Catalog of Email Campaigns

Hosting Platform Ownership

Website

Social Media Accounts

Name and Branding

Trademark

Newsletter Creation Assets

Blog

Additional Content Accounts or Landings

Partner(s)/Sponsor(s) Relationships

Additional Control of Online Platforms or Accounts

Support

3 Hours Worth of Calls