Newsletter Analysis & Insights

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Subscriber Count

5,176

Av. Monthly Revenue

400

Av. Monthly Expenses

110

Founded

2025

Description and Details

A local newsletter for the Brighton & Hove area with huge growth potential and a loyal following. Focused on local events and news as well as regular features on restaurants, community news/events. Exceptionally high open rate and CTR and easy to run from anywhere.

Open Rate

60%

Click Rate

13.5%

Churn Rate

0.85%

Frequency

semi-weekly

No. of Issues Written

Write time/issue

5 hrs

Words/ Newsletter

2000

Acquisition Via

Ads

Hosting Platform

Business Analysis

Strengths

This newsletter has built a robust foundation that outpaces industry standards for local digital media. Elite Engagement Metrics: With a 65% open rate, it significantly exceeds the 2026 industry benchmark for media and publishing (which typically hovers around 38–42%). This indicates a high level of brand loyalty and "appointment reading" status among its 6,000 subscribers. Distinctive "In-The-Know Bestie" Voice: By avoiding "Journalese" and focusing on a punchy, human tone, the newsletter fills a gap between traditional local newspapers (like The Argus) and fragmented social media groups. It serves as a trusted curator for the city’s busy professional demographic. Structured Consistency: The split between the Tuesday "News & Community" and Friday "Weekend Guide" creates a predictable habit for readers. This structure allows for diverse content—from property and council news to pints and plates—without feeling cluttered.

Opportunities

Targeting the "Commuter Surge": With 2026 seeing a 12% increase in property searches from hybrid workers moving from London, there is a massive opportunity to expand the "Property Pick" and "New Resident" guides. Partnering with relocation services or specific Brighton & Hove agencies could command premium sponsorship rates. Hyper-Local "Niche" Verticals: Given the city's status as a creative and tech hub, the newsletter could launch "mini-editions" or dedicated sections for the Brighton Creative Economy (leveraging the £369m in new creative sector grants) or Sustainability/Net Zero initiatives, which are currently high-priority topics for the council. B2B Partnerships: Brighton was recently named the UK's most creative city. There is an untapped opportunity to create a "for Business" Tuesday segment that highlights commercial moves, such as the landmark leases in Hove Central, catering to the city’s 40% financial/professional services workforce.

Audience Insights

Geographic Audience

Newsletter Country of Origin: United Kingdom

United Kingdom

100%

Gender Demographics

31%65%4%

Male

31%

Female

65%

Unknown

Age Demographics

18-24 yrs

25-34 yrs

13%

35-44 yrs

23%

45-54 yrs

27%

55-64 yrs

21%

65+ yrs

11%

What's Included in This Sale

Assets

Domain Name

Subscriber List

Website

Social Media Accounts

Name and Branding

Newsletter Creation Assets

Support

1 Month of Limited Support