Newsletter Analysis & Insights

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Subscriber Count

59,048

Av. Monthly Revenue

676

Av. Monthly Expenses

286

Founded

2024

Description and Details

A daily newsletter that shares love predictions from ancient Vedic astrology directly into your inbox. Know what to do about your love life every day.

Open Rate

48.65%

Click Rate

Churn Rate

17%

Frequency

daily

No. of Issues Written

557

Write time/issue

1 hrs

Words/ Newsletter

500

Acquisition Via

Ads

Hosting Platform

Business Analysis

Strengths

Established daily horoscope newsletter with 55,000 subscribers and 493 published posts on Beehiiv, operating since May 2024. Diversified revenue across 6+ monetization streams: Sparkloop referrals (peaked at $6,460/mo), Beehiiv native ads, Wellput ads, Ezoic display, Beehiiv Boosts, and affiliate income — generating up to $10K+/mo at peak. The business has continued generating revenue on autopilot for 6 months with no active management, proving the model runs with minimal operator involvement. The astrology/love niche is evergreen with daily habitual engagement. Proven paid acquisition engine scaled the list to 55K subs in under a year via Facebook ads and coreg. Comprehensive asset package includes domain, website, 493-email back-catalog, social media accounts, ad accounts, blog, and existing sponsor/partner relationships. Free + paid tier with Stripe billing already live. Low fixed costs keep the operation lean.

Opportunities

The newsletter has been pretty much unmanaged for 6 months. an active operator would represents immediate upside across every metric. Revenue per subscriber is ~$0.05/mo vs the $0.10-0.30 industry benchmark, representing 2-6x revenue upside through better ad placement, sponsorship sales, and premium tier conversion. Sparkloop revenue declined from $6,460 to $1,840/mo without optimization — recapturing even half that gap adds $2K+/mo. Ad spend was cut from $12K to $2.5K/mo, throttling growth — scaling back up with proven creatives and a 55K-sub lookalike audience offers rapid list growth. Organic channels are completely untapped: astrology content goes viral on TikTok/Reels at zero cost. The paid tier is undermonetized — personalized readings and premium forecasts at $5-10/mo across even 2% of 55K subs = $5,500-$11,000/mo. Adjacent niches (tarot, numerology, manifestation) are natural expansions.

Audience Insights

Geographic Audience

Newsletter Country of Origin: United States

United States

99%

Canada

Gender Demographics

48%52%0%

Male

48%

Female

52%

Unknown

Age Demographics

18-24 yrs

25-34 yrs

35-44 yrs

15%

45-54 yrs

35%

55-64 yrs

25%

65+ yrs

20%

What's Included in This Sale

Assets

Domain Name

Subscriber List

Back-Catalog of Email Campaigns

Hosting Platform Ownership

Social Media Accounts

Website

Name and Branding

Ad Accounts

Blog

Partner(s)/Sponsor(s) Relationships

Support

1 Month of Limited Support