Newsletter Analysis & Insights

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Subscriber Count

7,590

Av. Monthly Revenue

Av. Monthly Expenses

109

Founded

2024

Description and Details

Twice-weekly local newsletter covering local events and community highlights in Edmond, Oklahoma. The publication has built a highly engaged audience of local residents who rely on it to discover things to do and local businesses. The newsletter typically features upcoming events, trivia, and a Featured Home section with local real estate partners. With strong open rates and an established subscriber base, it provides a valuable platform for local advertising, sponsorships, and partnerships.

Open Rate

51%

Click Rate

Churn Rate

0.57%

Frequency

semi-weekly

No. of Issues Written

100

Write time/issue

2 hrs

Words/ Newsletter

800

Acquisition Via

Ads

Hosting Platform

Business Analysis

Strengths

The newsletter has built a highly engaged audience of Edmond-area residents who subscribe primarily to discover local events and activities happening in the community. Each issue focuses on curating upcoming events and things to do around Edmond, making it a valuable resource for locals looking to stay connected to what’s happening in the area. The list has been grown through a combination of paid subscriber acquisition and ongoing organic growth, and it has been carefully maintained with strong email deliverability practices. Because of the owner’s background in email marketing, the list is clean, the sending reputation is healthy, and engagement metrics remain strong. The newsletter also has an established format and publishing cadence (twice per week), which makes it easy for a new owner to continue operating with minimal setup.

Opportunities

The audience is highly concentrated around Edmond, Oklahoma, which creates strong opportunities for local partnerships, advertising, and sponsored placements from businesses that want to reach local residents. Edmond is one of the most desirable and affluent communities in the Oklahoma City metro area, with a strong base of families, homeowners, and local businesses. Because the newsletter primarily focuses on local events, it naturally supports sponsorships from restaurants, entertainment venues, event organizers, real estate professionals, and other businesses looking to reach an engaged local audience. The newsletter can also be operated remotely and does not require the owner to live in Edmond. Content is primarily curated online, and the format makes it straightforward to continue publishing while expanding monetization through sponsorships, partnerships, or additional community-focused content.

Audience Insights

Geographic Audience

Newsletter Country of Origin: United States

United States

100%

Gender Demographics

19%81%0%

Male

19%

Female

81%

Unknown

Age Demographics

18-24 yrs

25-34 yrs

35-44 yrs

25%

45-54 yrs

38%

55-64 yrs

65+ yrs

32%

What's Included in This Sale

Assets

Domain Name

Subscriber List

Back-Catalog of Email Campaigns

Hosting Platform Ownership

Website

Social Media Accounts

Name and Branding

Newsletter Creation Assets

Additional Control of Online Platforms or Accounts

Partner(s)/Sponsor(s) Relationships

Support

Long Term Support and Consulting as Needed