Newsletter Analysis & Insights

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Subscriber Count

36,000

Av. Monthly Revenue

1,100

Av. Monthly Expenses

350

Founded

2025

Description and Details

A media brand for B2B founders, built on one idea: every business runs on three systems — offer, sales, delivery. Every issue breaks down what's actually working in one of them, with real names, real numbers, and steps you can copy. 145 issues published. Three pillars: Newsletter — ~35,000 subscribers, mostly B2B founders, at a ~39% open rate (category average is in the twenties). LinkedIn — 20,000+ organic followers. Slack community — paid, 60+ founders. On revenue: a primary ad typically sells for around $1,000. We have a media kit but have never done outreach — every dollar so far is 100% organic and inbound. Sponsors who found us, paid community members, and platforms like paved.com and Passionfroot. My thesis: in the age of AI, content is free — trust and distribution are the only moats left. Stick with this long enough and it's either a serious distribution engine or a standalone media company.

Open Rate

39%

Click Rate

0.7%

Churn Rate

Frequency

weekly

No. of Issues Written

150

Write time/issue

1 hrs

Words/ Newsletter

1500

Acquisition Via

Organic

Hosting Platform

Business Analysis

Strengths

We're building a real community, not just another email list. A private, paid Slack of 60+ founders — actually engaging with each other, not just receiving sends — backed by a LinkedIn page with 20,000+ organic followers. The core list is 35,000 active B2B founder subscribers, largely based in the USA, with a 39% open rate — roughly double the newsletter category average. Every issue follows a proven format: one real, working example in offer, sales, or delivery, with names and numbers instead of theory. Two years of consistent publishing (145 issues) has built genuine trust with a hard-to-reach, buyer-grade audience.

Opportunities

Ad sales have never been actively pursued either. Every sponsorship to date came inbound, with no outreach, no media kit distribution, and no pricing negotiation — so there's clear room to raise rates and build a real sponsorship pipeline. The Slack community and LinkedIn page are also under-monetized. A buyer could expand the paid membership, add cohort-based offers, or use the audience to cross-promote products, tools, or partnerships in the B2B space.

Audience Insights

Geographic Audience

Newsletter Country of Origin: United States

United States

80%

Canada

20%

Gender Demographics

Gender demographics data is not available for this newsletter.

Age Demographics

Age demographics data is not available for this newsletter.

What's Included in This Sale

Assets

Domain Name

Subscriber List

Hosting Platform Ownership

Website

Social Media Accounts

Name and Branding

Newsletter Creation Assets

Blog

Partner(s)/Sponsor(s) Relationships

Support

1 Month of Limited Support