Newsletter Analysis & Insights

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Subscriber Count

12,900

Av. Monthly Revenue

Av. Monthly Expenses

160

Founded

2024

Description and Details

Practical inspiration for paid ad creatives. Fire sale price is due to emergency medical situation. CONTENT: Each issue highlights a clever/funny/effective ad creative, then advises how to adapt it for your business. MARKET: Freelancers, agencies, in-house marketers, and entrepreneurs creating their own ads. SUBSCRIBERS: Over 77% US-based, key for sponsors! ASSETS: - Trained US writer - Domain ($5,000) - WhoSponsorsStuff.com database ($9,000) - Consult with our team who has grown lists >800ksubs

Open Rate

40%

Click Rate

0.45%

Churn Rate

0.5%

Frequency

weekly

No. of Issues Written

Write time/issue

2 hrs

Words/ Newsletter

648

Hosting Platform

Business Analysis

Strengths

1) CONTENT SYSTEM. High-quality, human-written content by a US English-native writer who is also literally a former US lawyer. Instead of hiring cheap overseas talent to generate LLM-slop, our company's core competency is systemizing content production so we can have great content on autopilot at an affordable price. Cost per issue is currently only $37.50/issue (and can be dropped significantly lower if purchased in bulk). Along with purchase of the newsletter, you will also get access to our writer who you can use for other projects that need content/copywriting. 2) QUALITY AUDIENCE. As mentioned, our high % US-based audience is a huge draw to advertisers. You'll be able to charge higher prices than even newsletters with 5-10x the size just due to this one number alone, as we've proven running sponsorship sales teams at scale for several other newsletters. Beyond raw list size and open rates, this is the ultimate un-fakeable signal of subscriber quality. 3) LIST SIZE. At over 12,000 subscribers, Ad Catalyst is more than large enough to make use of strategies like list swaps and other partnerships to grow. Instead of grinding away starting an audience from scratch, you can shortcut your way with methods that can only be done with a more substantial list size. 4) DOMAIN. We originally purchased the premium domain AdCatalyst.com because our founder wanted to build a more extensive brand beyond just a newsletter, using the subscriber base to kickstart a broader audience in this space. Even without the newsletter, this domain alone has high resale value and would net thousands of dollars at auction as a separate asset if you're ever interested in separating them for some reason. 5) KNOWLEDGE. Even without our founder's ability to run the company hands-on, we are a capable team full of newsletter veterans who have been in the trenches of newsletter growth and monetization. Our knowledge alone has been sold as part of high-ticket consulting packages for much higher than the asking price of this entire business. Buyers will get a chance to learn from our rare experience.

Opportunities

1) AI-written newsletters had their hyper-growth period, but readers now want real value with human perspective. Ad Catalyst has always been written by a human writer. 2) LLMs have weakened SEO and organic channels, pushing brands toward paid ads. Ad Catalyst brings almost immediate benefit to readers as quality ad insight is hard to automate. 3) Marketing newsletters have achieved major exits before. As focus shifts from SEO to paid ads, Ad Catalyst targets an underserved, high-value niche. 4) Seller is not agency-owned, so Ad Catalyst can be a marketing channel for your own agency or you can sell ad space to other agencies. 5) There is underutilized opportunity to do list swaps with agencies. You can simply have the writer create an issue featuring the ads that agencies have created in exchange for some kind of promotion. 6) You could also monetize via SaaS ad tools, promoting low-commitment products to readers. 7) You can sell/affiliate paid ad courses & memberships across platforms, monetizing without having to build your own products. 8) Included assets have standalone value themselves. Sponsorship leads could be resold or used to close ad deals and eventually recoup the asking price. 9) Our veteran newsletter operator team is currently working to quickly liquidate our founder's portfolio due to a sudden medical emergency, which means many will be looking for work. We have permission (from the seller) to advertise our services to the finalized buyer.

Audience Insights

Geographic Audience

Newsletter Country of Origin: United States

United States

77%

Gender Demographics

0%0%100%

Male

Female

Unknown

100%

Age Demographics

18-24 yrs

25-34 yrs

50%

35-44 yrs

50%

45-54 yrs

55-64 yrs

65+ yrs

What's Included in This Sale

Assets

Domain Name

Subscriber List

Back-Catalog of Email Campaigns

Website

Name and Branding

Newsletter Creation Assets

Support

1 Month of Limited Support