Newsletter Analysis & Insights

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Subscriber Count

80,000

Av. Monthly Revenue

3,000

Av. Monthly Expenses

960

Founded

2025

Description and Details

The Today 100 is a daily newsletter that makes learning something new easy. Each issue features quick, entertaining 100-word stories on history, famous birthdays, holidays, food, trivia and other fascinating topics, all written to be read in just a few minutes. Readers also get fun facts, surprising discoveries and conversation starters that are perfect for sharing with friends, family and coworkers. With subscribers across the United States using both business and personal email addresses, The Today 100 reaches a broad audience of curious readers who enjoy discovering interesting facts and stories every day.

Open Rate

45%

Click Rate

Churn Rate

Frequency

daily

No. of Issues Written

282

Write time/issue

2 hrs

Words/ Newsletter

600

Acquisition Via

Organic

Hosting Platform

Business Analysis

Strengths

The Today 100 stands out because it makes learning fun and easy. With different topics every day, readers never know what interesting fact, surprising story or conversation starter they'll find next. That variety helps the newsletter appeal to a wide audience and keeps readers coming back day after day.

Opportunities

The Today 100 has several opportunities for growth, including expanding direct sponsorships, increasing revenue from ad networks such as Beehiiv and Wellput, adding more affiliate partnerships and introducing premium subscription options. Its daily mix of topics also creates natural sponsorship opportunities tied to holidays, food, history and seasonal events, making it attractive to a wide range of advertisers.

Audience Insights

Geographic Audience

Newsletter Country of Origin: United States

United States

100%

Gender Demographics

Gender demographics data is not available for this newsletter.

Age Demographics

35-44 yrs

15%

45-54 yrs

60%

55-64 yrs

15%

65+ yrs

10%

What's Included in This Sale

Assets

Domain Name

Subscriber List

Back-Catalog of Email Campaigns

Hosting Platform Ownership

Website

Name and Branding

Ad Accounts

Newsletter Creation Assets

Support

Long Term Support and Consulting as Needed